Monday, December 7, 2009

Forward-Looking Fashion

Think your kiddo is as stylish as the offspring of Jennifer Garner, Tori Spelling, and Naomi Watts? Then deck him or her out in clothes from Baby Eggi like celeb moms do. Founded by two sisters, the company offers fashionable but still practical apparel like bell-sleeve jackets ($48) and raglan-striped tops ($28) for girls and T-shirts for boys ($10 to $26) featuring artwork by Los Angeles tattoo artist Mark Mahoney. But what’s even cooler than the clothes is the fact that 20 percent of Baby Eggi’s net proceeds are donated to partnering children’s charities like Artists for a New South Africa and Kids Courage Foundation.


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